About Digital Marketing

Strategy and expertise

There is a considerable gap between the supply (19%) and demand (59%) of such professionals.  By partnering up with experts from tech titans such as Facebook, LinkedIn, Google and KBC, we guide you to gain the skills and knowledge. By the end of this programme you can draw and implement digital marketing strategies from scratch.

Who is this programme for?

This program is aimed at three groups:

  • business leaders
  • entry-level marketeers with 1 to 2 years of work experience
  • and professionals who pursue an international career in marketing and communication
Why does digital marketing become more important?

Online advertising has almost replaced TV as one of the largest advertising channels. Total digital ad spending has reached $455.30 billion in 2021. As a result, top companies are on the lookout for the new generation of digital marketeers to establish their global brands on social media, search engines and display platforms.

What skills will you hone?

You will launch digital marketing campaigns based on a well-defined marketing funnel, alongside experienced digital marketing specialists. Landing pages, social media, search advertising optimisation and online communication campaigns will be in the palm of your hand.

What jobs can you do upon graduation?
  • Digital Marketing Manager
  • Lean Business Specialist
  • Social Media Manager
  • Search Advertising Specialist
  • Social advertising specialist

Study programme

Below you find the course modules of the advanced bachelor Digital Marketing.

Digital strategy - 3 credits
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Digital content - 4 credits
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Digital channels - 4 credits
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Inbound marketing - 3 credits
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Analyze & optimize - 3 credits
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Book your intake conversation

You can sign up via email for a digital meeting, in which we will discuss what you can expect of the programme. Feel free to suggest some moments on which you can meet. We will respond as soon as possible. The intake conversation won't bind you to enrollment, but is a prerequisitie to sign up. Afterwards, you can finalise your enrollment.

Method?

The training is based on the hybrid learning principle and consists of 20 online live lectures and 3 practical training sessions.

Timing?

 The online classes take place weekly on Mondays from 6 pm to 9 pm. The first lesson is, however, scheduled for Tuesday, September 27, 2022.

Location?

Online with option for physical attendance.

Campus

This study programme is 100% online, but if you happen to be in Belgium you are welcome to take some of the classes in person at campus Proximus.

How to enrol?

We will not verify your previous degree from Belgium or abroad. After a simple (but obligatory)  intake conversation, you can enrol in this 100% online course.

Important: you will not be able to obtain a student visa for this programme.  

Tuition fee?

The total annual tuition fee has a fixed component or basic tuition fee and a variable component which is the amount of credits you enrol for x cost per credit.

  • Fixed component: € 750  + € 60 per credit (this programme has 20 credits total)
  • Total tuition fee for the entire programme: € 1950

Field experts

Frank Hendrix

SEO Manager, KBC

More than half of all website visitors come from organic traffic. SEO is indispensable . Discover what your target audience is looking for and be there, with the right content, at the right time in every phase of your visitor's customer journey. Cost-effective pull marketing at its best!

Guclu Bilgi

Enterprise Management, LinkedIn

Technology has become the backbone of our modern lives and the digital world is expanding its boundaries to different areas of our physical world each day. A single mobile device is capable of opening the doors for many realms and like an extension of ourselves, those can manage the greater proportion of our communication.

This personal aspect is same for all businesses and digital communication is no longer a want, rather it’s become a necessity for the business world. Brands should exist in several digital communication channels, build their communities and engage with them constantly. LinkedIn representing a digital map of the global workforce with nearly 800M members and 58M companies, and being the most trusted social platform, is playing an important role for brands to excel in their digital communication.

Digital Marketing (postgraduate certificate), something for you?

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