In BBM, the study track in Belgium of the Business Management - Marketing bachelor programme, you receive an in-depth education in business economics. With a clear focus on marketing and communication. For example, you learn to develop products or services into strong brands. You develop your commercial talent, gain insight into consumer behaviour. You learn how to carry out market research. Of course, after three years, English will have become your second native language. You get an introduction in Dutch and the local culture. But you also brush up on your French, Spanish or German. Because you study with international students you practice while you learn cross-cultural communication.
With this study track, practice is never far away. You get to know the business world via cases, projects, company visits and your own internship. And you will surely be able to discover the world via an international week, a European or worldwide study exchange or an international internship.
Click on the guide button below to find more details on the content of each of the courses.
To kick off the first semester we organise a compulsory welcome day just before the start of the classes.
Eligible for exemptions?
You may be eligible for exemptions but therefore the content of the courses and the number of credits acquired will be compared in detail.