From Logo 2 Branding
Do you have what it takes to design the ultimate branding?
The star of Mercedes, the symbol of Red Bull, the font of Google, the iconic bottle of Coca-Cola: these symbols and icons are chosen consciously to represent the personality and culture of a company or brand. The identification, the recognition of a company, an organization or a brand contributes to reach the company’s objectives.
During this project you will work on brand identity and design a logo for a business client. You will be working in an international team. While creating a brand identity and developing logos, you will have to draw upon your knowledge of several modules such as Market research, Marketing communication concepts, Consumer behavior, Graphic design, Copywriting and Sales skills. You will also have to prove your creativity and your communication skills.
This project is developed as a competition. Several teams will create a logo and design the ultimate branding for a business client. The outcomes will be judged by a professional, an international and a student jury. The winning teams will get a prize.
More information about the programme of this week can be found in our information brochure.