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International Marketing Week

This event will be run as a virtual interdisciplinary week due to the current crisis. It will be replaced by the Virtual Innovation Week.

The International Marketing Week creates an international learning environment for marketing students. During this week students are challenged to use their competencies on different marketing aspects and techniques. On top of that they will be doing this in an international setting where intercultural dialogue and cooperation are key to their success.

Social and cultural activities are organised to allow the students to meet their fellow students from other countries.

If you would like to get a taste of last year's edition, have a look here.

From Logo 2 Branding

Do you have what it takes to design the ultimate branding?

The star of Mercedes, the symbol of Red Bull, the font of Google, the iconic bottle of Coca-Cola: these symbols and icons are chosen consciously to represent the personality and culture of a company or brand. The identification, the recognition of a company, an organization or a brand contributes to reach the company’s objectives. 

During this project you will work on brand identity and design a logo for a business client. You will be working in an international team.  While creating a brand identity and developing logos, you will have to draw upon your knowledge of several modules such as Market research, Marketing communication concepts, Consumer behavior, Graphic design, Copywriting and Sales skills. You will also have to prove your creativity and your communication skills.

This project is developed as a competition. Several teams will create a logo and design the ultimate branding for a business client. The outcomes will be judged by a professional, an international and a student jury. The winning teams will get a prize.

More information about the programme of this week can be found in our information brochure.

Practical information

Target group: 2nd year bachelor students in Business Management, specialisation marketing

Date: March 29 -   April 3   2020

Place: UC Leuven-Limburg, Faculty of Management  - Campus Proximus - Leuven - Belgium

Price: € 230

Registration: via registration form before January 6  2020

Coordinators: hilde.evers [at] (Hilde Evers) and mario.dewolf [at] (Mario De Wolf)