From logo 2 branding
do you have what it takes to design the ultimate branding?
The star of Mercedes, the symbol of Red Bull, the font of Google, the iconic bottle of Coca-Cola: these symbols and icons are chosen consciously to represent the personality and culture of a company or brand. The identification, the recognition of a company, an organization or a brand contributes to reach the company’s objectives.
During this project you will work on brand identity and design a logo for a business client. You will be working in an international team. While creating a brand identity and developing logos, you will work on your skills in graphic design, copywriting, marketing communication and branding and of course intercultural teamwork. You will also have to prove your creativity and your communication skills while you pitch your ideas.
This project is developed as a competition. Several teams will create a logo and design the ultimate branding for a business client. The outcomes will be judged by several juries.