The International Marketing Week creates an international learning environment for marketing students. During this week students are challenged to use their competencies on different marketing aspects and techniques. On top of that they will be doing this in an international setting where intercultural dialogue and cooperation are key to their success.
Social and cultural activities are organised to allow the students to meet their fellow students from other countries.
If you would like to get a taste of a previous edition, have a look here.
The star of Mercedes, the symbol of Red Bull, the font of Google, the iconic bottle of Coca-Cola: these symbols and icons are chosen consciously to represent the personality and culture of a company or brand. The identification, the recognition of a company, an organization or a brand contributes to reach the company’s objectives.
During this project you will work on brand identity and design a logo for a business client. You will be working in an international team. While creating a brand identity and developing logos, you will work on your skills in graphic design, copywriting, marketing communication and branding and of course intercultural teamwork. You will also have to prove your creativity and your communication skills while you pitch your ideas.
This project is developed as a competition. Several teams will create a logo and design the ultimate branding for a business client. The outcomes will be judged by several juries.
Bachelor students in Business Management, specialisation marketing (at least 2nd year)
26 – 31 March 2023
UCLL, Faculty of Management
Leuven - Belgium
€ 260 (includes accommodation and breakfast for 5 nights, lunches, ice skating, reception at Town Hall, company visit, visit to Mechelen, dinner and local transport)