Skip to main content

In BME, the study track across Europe of the Business Management - Marketing bachelor degree, you receive an in-depth education in business economics. With a clear focus on marketing and communication. For example, you learn to develop products or services into strong brands. You develop your commercial talent, gain insight into consumer behaviour. You learn how to carry out market research. Of course, after three years, English will have become your second native language. But you will also brush up on your French, German or Spanish.

With this study track, practice is never far away. You get to know the business world via cases, projects, company visits and your own work placement. Find more on the contents of the courses in this detailed guide.