Marketing - Track in Belgium (BBM) | UCLL

About Marketing - Track in Belgium (BBM)

Our programme will grant you...

... an in-depth education in business economics, with clear focus on marketing and communication. Developing products or services into strong brands will become second nature. Additionally, with this study track, practice is never far away You will receive personal coaching in developing your commercial talent, gain insight into consumer behaviour.

Of course, it doesn't end there. We support you with the necessary tools and skills to carry out market research and teach you the language skills of a globetrotter. After three years, English will have become your second native language, you get an introduction in Dutch and the local culture and can brush up on your French, Spanish or German.


A perfect match for you?

  • You want to work in the business world and be fully prepared for a meaningful, international career?
  • You are fascinated by marketing and seek to improve your professional communication skills day by day? 
  • You want access to a large international network in a renowned college university with top-notch student services?
  • You want to  enjoy the fantastic student life Leuven, the European City of Innovation, has to offer for three years - only 15 minutes from Brussels airport...
  • ... at a modern campus, embedded in both nature and close to the workfield?

Then our programme BBM is the perfect match for you!

Teaching approach

Develop your sense of initiative and enterprise with the help of teachers who will also become your personal coaches:

  • gain extra international experience through:
    • courses
    • projects
    • an international week
    • an Erasmus exchange in Europe (optional)
    • worldwide internship possibilities (optional)
  • develop your skills via a  personal study coach
  • contribute to innovation in your domain via  research  projects
  • get the most out of each class in small groups
  • will be taught by professors with field experience   and officially certified to teach in English

Double degrees

Last but not least, this study programme offers you the opportunity to pursue a double degree and graduate with 2 diplomas in just 3 years’ time. If you decide to do such a double degree, you'll spend both semesters of your final year abroad, meaning you will both study and do an internship abroad. You will graduate with a degree from UCLL and from the partner institution at hand - if you fulfil the requirements for graduation at UCLL as well as the additional requirements of the partner institution at the end of that final year.

 Through the International Business Management, Marketing - Track in Belgium (BBM) study programme, you can do a double degree in English at the following institutions:

Finally, you can also do a double degree in French at EPHEC in Belgium (Brussels).

Study programme BBM

You get to know the business world via cases, projects, company visits and your own internship. Your degree will cross borders via  an international week, a European or worldwide study exchange or an international internship.

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Campus Proximus, City of Leuven

Where can you work?

After this degree, you'll be ready for a  job as:

  • a marketing manager, product manager
  • a brand manager
  • a communication manager
  • a social media specialist
  • a business project manager
  • a market researcher

​Applying for an international role in a company or organisation? This international experience on your CV gives you a clear advantage.

Do you want to continue studying?

These are the possibilities:

Practical info

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Tuition fee

The average cost of living in Leuven is around €750 per month. You can find more information on the tuition fee of our degree programmes here.

Eligible for exemptions?

You may be eligible for exemptionsContact us to get an analysis on which courses and numbers of credits you can be exempt from after a comparison in detail. 

Information request

For admission questions (practical info on application): please check the admission procedure. For questions on content, courses or about the start of the academic year, you can contact


The International Bachelor Business Management,  Marketing  programme requires (at least) a degree that provides  admission into higher education in the country where the degree was issued.   To apply for this programme, please check our Application Requirements.

Application deadlines

Processing time of applications: 1-3 weeks. Deadline:

  • non-EEA students requiring a study visa for Belgium:  1 May
  • all other students:  15 August   (!! earlier deadline for track across Europe (BME): 15 June)
Hybrid learning

On-campus learning will remain our top priority and at the same time, we will embed the best practices of online learning in our programmes. We have decided to offer a mix of on-campus and off-campus activities.  Find more information and latest updates on our dedicated webpage.

Marketing - Track in Belgium (BBM), something for you?

Programme type